Designing a green dialogue between people and place.

In Prato, Piazza delle Carceri is often defined by rigid “social rhythms,” where different age groups occupy the square at different times of the day. Greenway responds to this issue by integrating nature and community interaction into the urban fabric. As part of this project, my focus was to translate the concept into a cohesive visual identity and digital experience—through logo, typography, color system, interactive illustrations, and web design. In doing so, Greenway becomes not only a public space intervention, but also a visual language that communicates inclusivity and ecological connection.

Poster Series

Visual symbols inspired by local nature and seasonal rhythms. Each poster translates ecological ideas into bold, minimal forms to communicate Greenway’s identity in public space.

Extending Greenway’s identity into everyday life. From tote bags to ceramics, the visual system translates seasonal forms into functional objects, reinforcing the project’s ecological and community values.