Shecycles

The project was developed as part of the Design Management and Entrepreneurship course at Monash University. In a 6-week team project, we were tasked with creating a business solution for Bicycle Network, Melbourne, supported by a fictitious $50k budget. Our goal was to design a service concept that empowers women to cycle safely and confidently. Within the team, my role focused on the business model canvas and marketing strategy, transforming research insights into actionable frameworks.